In just 10 short years, Instagram is continuing to grow right into a powerhouse marketing tool that savvy entrepreneurs are embracing. By December, 2020...

� Instagram has over 1 billion active users---which implies that your market is almost certainly using Instagram-and your competition are, too.

� 67% folks adults use Instagram, so, although it does not have the reach of Facebook (yet) it's definitely a platform worth leveraging.

� A younger crowd-more than half of Instagram users are between 18 and 29-if that's your market, Instagram may be the place to be.

� 63% of users check their Instagram feed at the very least daily-that's many eyes on cell phones!

Not only that, but the platform has enjoyed double-digit annual growth, and it shows no signs of slowing. Clearly, it is time to embrace Instagram and the energy it promises as part of your overall marketing plan.

Instagram is like a simplified version of Facebook, with an emphasis on mobile visual sharing. Much like other social networks, you interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging, and private messaging. Also you can save the photos you see on Instagram.

Since it's so visually oriented, Instagram has multiple filters you can apply to enhance photos and videos. Additional photo editing options enable you to straighten the image, adjust brightness and warmth, and overlay color. For videos, it is possible to disable audio, select a cover frame, and, if you use the iOS app, you can trim videos.

Unique Challenges

But Instagram presents some unique challenges, and the ones might have you wondering if it's worth your time. The primary ones are:

1) First, it's completely smartphone driven. Unlike other platforms, you cannot post to Instagram from your own computer. In fact, you can't even post to it from third party apps. It's fully designed to attract cell phone users. So in markets where mobile usage is high (and let's face it, that's nearly everywhere), Instagram is a no-brainer.

2) It is also image and video centric. Unlike Facebook and Twitter and also Google+, where text updates remain typical, Instagram demands photos. Text (called "captions" on Instagram) is secondary-although, unlike some other platforms, Instagram is quite generous with their character limit. Remember that even on other platforms, images typically outperform text-only updates. So, focusing on buy instagram impressions in your marketing is most likely a good